REPORTING: MICHAEL EDWARD MILLER
In the past, a billboard used to be printed on paper and glued to the billboard frame. However, modern billboards are printed on a special material called polyethylene. The material is more sustainable than traditional printing methods because it can be recycled into long-lasting products such as railroad ties. Gary Youell, Vice President of Sales and Marketing at Vincent Printing in Chattanooga, joins us to discuss this and other innovations in the outdoor advertising industry.
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