WTCI Accepting Applications for Be More Awards


WTCI Accepting Applications until Nov. 4, 2011


Winners to be announced at the 2012 WTCI Be More AwardsTM ceremony

 at the Chattanooga Convention and Trade Center – March 2012


CHATTANOOGA, Tenn. (Sept. 15, 2011) — PBS member station WTCI-TV honors local individuals and organizations dedicated to helping the community and all its citizens to reach their best potential with the 2012 WTCI Be More AwardsTM. The awards, which are part of a national program for PBS stations, recognize excellence in the local nonprofit community, bringing accolades to those who share WTCI’s commitment to offer everyone opportunities to “be more.”


Awards will be offered in nine categories, each honoring a different aspect of making a positive difference in the lives of people within the WTCI viewing area. Applications materials are available at and the deadline for applicants is Nov. 4, 2011.


Categories include:



Partnership Award: Strong partnerships are critical to nonprofit organizations and help all those involved leverage resources and broaden their community impact in unique ways. This award recognizes an organization that has extended its reach into the community by developing meaningful partnerships. Example includes an organization that collaborates with other organizations to recruit and diversify its volunteer base.



Innovation Award: Creativity and innovation set many nonprofits apart. This award recognizes an organization that displays the most imaginative and creative use of original ideas to achieve its mission. Examples include resourcefulness (i.e. limited budget) in creating a new project, program, or event, or developing a unique and inventive method to bring a particular initiative to fruition.



Local Service Award: This award recognizes an organization that has responded to a community need and is making a significant difference in the community as measured by specific outcomes and by participation in its programs. Example includes an organization that demonstrates qualitative and quantitative outcomes.





Educational Outreach Award: Many nonprofit organizations provide a variety of educational and enrichment services to the community. This award recognizes an organization that strives to educate the community through guidance, knowledge and/or a mentorship program. Examples include a program/project aimed at improving specific aspects of community life and introducing and/or conducting community enrichment programs.



Special Events Award: Special events can achieve a multitude of goals and the organization that demonstrates the most successful special event (– based on measurable objectives – will take home this honor. This could be related to a series of events, or one particularly original special event or fundraiser to recognize, salute, assist, celebrate people or businesses, brand your organization and/or build/strengthen relationships with supporters.



Arts and Culture Award: Culturally-based organizations contribute to the spirit of adventure and exploration through education in the arts and bring rich and engaging experiences to audiences who might not otherwise have opportunities to witness or be an active participant. This award will recognize outstanding achievement specifically for programs related to the arts, performance, historic or zoological exhibits.



Individual Leadership Award: Many nonprofit organizations have been profoundly and positively impacted by volunteer leaders who often serve above and beyond devotion. This award recognizes an individual who is a giving, visionary leader, often taking risks to make a difference in the community. Examples include someone who has founded a nonprofit, advocated tirelessly for societal change or led an organization through difficult times.



Judges’ Choice Award: The Judges’ Choice Award is given to an organization demonstrating an overall appeal due to its original and extraordinary approach to its respective endeavor and/or providing an independent voice for those less heard. Not necessarily driven by an organization’s measurable results, this award is decided entirely by the WTCI Be More Award™ judges based on majority vote and consensus.



People’s Choice Award: PBS and WTCI are a service by the public, for the public. That is why this prestigious award recognizes the local organization that is most connected to the community and the people it serves. Through online voting, local citizens decide which organization they feel most exemplifies the spirit of the community.









To kick off WTCI’s 2012 Be More Awards™, representatives from area nonprofits are encouraged to attend one of two sessions – Monday, September 19, 3:30 pm at the Center for Nonprofits or Monday, September 26, 3:30 pm at Allied Arts. Along with sharing information on all nine categories (three added this year) and the announcement of this year’s grant opportunity, committee members will be available to answer questions and to assist and offer advice on the application process.


Winners will be announced at the 2012 WTCI Be More AwardsTM ceremony at the Chattanooga Convention and Trade Center in March 2012. Featuring a keynote address (speaker to be announced), the luncheon will be a celebration of the best in the Chattanooga area’s nonprofit community. Local business leaders and nonprofit professionals will come together with WTCI viewers to recognize the winners.



WTCI has helped the community be more connected for over 40 years by encouraging viewers to engage more deeply in the world around them. WTCI reaches over 416,000 households and serves a total population of over 1.2 million in a four-state, 35-county viewing area. For more information visit or call (423) 702-7800.


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